Potter Digital Ambassador
Through the program, I was placed at the Humboldt Independent with another student to provide on-site digital expertise that enhanced the newspaper’s online presence and audience engagement. Our work concluded with a comprehensive digital strategy guide compiling the content and recommendations we created to support the publication’s future digital efforts.
Humboldt Independent
01
Brand kit
From the brand colors to the types of fonts that should be used to maintain a consistent look, this brand kit provides the Humboldt Independent staff with a one spot document that
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Type of content for each platform
Humboldt Independent actively uses Instagram and Facebook for social media platforms. While the two platforms are similar, we created a section within the strategy guide directly dedicated to the type of content that should be utilized on each.
02
Social media templates
The goal of these templates is to create something that the staff can easily take, update and publish in a timely manner.
04
Metric identification
Prior to this partnership, the newspaper had no social media metrics established for their content. This section of the guide defines the various metrics and takes data from Meta to determine and set metrics for future content publication.
