PR PROfessor is a virtual platform hosted on LinkedIn and Substack that delivers thought leadership and expert insights in the field of public relations.

As the executive producer, I collaborate with Associate Teaching Professor Erin Wilgenbusch to shape the vision and execution of the project. I take part in every stage, from strategically selecting relevant topics and featuring leading PR professionals to overseeing production from start to finish. Additionally, I track key performance metrics, including subscriber and follower growth, click-through rates and impressions, to evaluate and guide the platform’s impact.